BomData Welcomes Melissa Webb as Chief Commercial Officer
February 6, 2025 – Raleigh, NC – BomData, a leading provider of analytics software for commercial landscaping companies, announces the appointment of Melissa Webb as Chief Commercial Officer (CCO). Webb brings over 15 years of experience in go-to-market strategy, product management, and customer engagement, perfectly positioning her to accelerate BomData’s growth.
With a history of launching innovative solutions, Webb will lead BomData’s commercial strategy, overseeing marketing, partnerships, and customer relationships. Her ability to make data accessible and build strong relationships helps businesses manage labor costs effectively and drive higher profits.
“Melissa’s expertise in product strategy and customer engagement makes her the perfect addition to our leadership team,” said Matt Lavin, CTO of BomData. “She understands each customer’s unique needs, empowering them with insights to optimize their labor costs.”
Prior to joining BomData, Webb held leadership roles at software companies specializing in data-driven solutions, where she played a key role in launching new products and optimizing user engagement. She holds an MBA from Indiana Wesleyan University and a BA in Economics & Spanish from DePauw University.
“I’m excited to join BomData and support its mission of making labor data accessible and actionable for teams at all levels,” said Webb. “By empowering every team member, we’re creating a more collaborative approach to optimizing labor costs.”
BomData provides instant, intuitive labor analytics directly from Aspire data to help landscaping companies optimize performance and increase profitability. With features like automated scheduling error detection, property labor variance analysis, and real-time crew leaderboards, BomData is revolutionizing the way landscaping companies optimize their operations.