Where Efficiency Meets Profit: Greenscape’s Renewal Strategy in Action

How a culture of data turned renewals into a competitive advantage

After uncovering hidden waste (see Part 1) and building crew accountability through manager-led coaching (see Part 2), Greenscape Inc.—a core brand within the Green Leaf Group—entered renewal season with something they’d never had before: complete confidence in their labor data.
Instead of relying on gut feel or vague industry benchmarks, they used BomData to drive a strategy grounded in operational truth—truth about how long jobs really took, how each branch performed, and exactly where margin was being made or lost.

From Guesswork to Grounded Strategy

“In the past, we approached renewals relying on general insights and gut feel and maybe tacked on a few percent if the market allowed. Now we come armed with division-level data: actual hours, job costs, and 52 weeks of performance you can see. It gives us both credibility and leverage.” 
– Daniel Currin

With BomData transforming Aspire’s raw data into usable intelligence, Greenscape’s leaders could finally connect field performance with financial outcomes. The data wasn’t just accurate—it was visible, timely, and part of their daily rhythm.

The Renewal Playbook

Using a full season of BomData-powered performance data, Greenscape implemented a disciplined renewal framework:

• Trim Estimates Where Crews Outperform
  If actual hours were 10–20% below estimated hours, future budgets were reduced—locking in cost savings and margin.
• Hold Pricing for On-Target Jobs
  When job performance aligned with expectations, rates stayed steady—reinforcing client trust.
  
• Apply Strategic Increases Where Needed
  For jobs operating below work ticket targets, future hours were increased with a clear, data-backed explanation—centered on job performance, not inflation.

“When we bring clients real data and say, ‘Here’s what we’re seeing and how it affects your contract,’ it’s clear we’re not just asking for more—we’re explaining why. That honesty builds trust and positions us as true partners.”

Momentum in Motion: May’s Turning Point

The power of this system came into full view in May. Crew efficiency hit a new high—12% better than last May. But the results weren’t a fluke. They were the product of focused, consistent execution: 

• Leaderboards in every branch made performance visible and drove healthy competition at the crew level.
• Weekly field ops reviews united branch teams around shared metrics and best practices.
• Daily insights emails delivered to ops managers proactively highlighted top crews, flagged schedule errors, and tracked data accuracy.

What started as a data cleanup became a management evolution—driven by accountability, clarity, and team buy-in. 

The Bottom Line

What Greenscape built wasn’t just a smarter renewal process—it was a better business rhythm:

• Renewals rooted in real performance, not assumptions
• Teams empowered by visibility, not bogged down by guesswork
• Margin protected without sacrificing client trust
  
• A data-driven culture where execution improves every single week

“This wasn’t a one-time fix. It’s now part of how we operate.”

Final Takeaways

💡 Trust your data
If job-level hours aren’t accurate (see Part 1), you’re flying blind.
💡 Equip your managers
Smart coaching and scheduling drive performance (see Part 2).
💡 Leverage insights at scale
Renewal strategies grounded in real data protect margin and build trust.