How Wesley’s Landscape Simplified Weekly Sales Reporting

A weekly sales report that builds itself, and a few hours back for the person who used to build it by hand.

In commercial landscaping, everyone wears many hats. At Wesley’s Landscape & Lawncare, Gregg Pulley, Director of Business Development, spends his time helping the sales team succeed, building customer relationships, and keeping growth on track. But one recurring task kept eating into that time: preparing the team’s weekly sales reporting.

“I was spending hours every week pulling reports out of Aspire and rebuilding them in Excel, just so I could see how the team was tracking,” Gregg says.

With BomData, that weekly build is gone. Sales numbers now pull directly from Aspire into live leaderboards showing progress toward goal, proposal volume, and win rate, so nobody has to assemble the report by hand. Each week, the sales team receives an automated email with the latest numbers ahead of their sales meeting, giving everyone a shared view of performance before the conversation even starts.

“Now it’s done for me automatically. That’s five to ten hours a week I get back.”

The project also helped Wesley’s put more structure around sales goals. Gregg already knew the annual targets for each rep but wanted a practical way to break those numbers into monthly goals that reflected the team’s historical performance.

Using Aspire data and BomData’s AI tools, Wesley’s built monthly pacing targets for each salesperson that roll up to the company’s annual goal. Those targets now appear alongside proposal volume, win rate, and closed sales in the team’s weekly updates.

“We knew the top number we had to hit. Now everyone knows their part of it and has a monthly target to stay on pace.”

The biggest change wasn’t the data itself. It was turning a process that used to require hours of preparation into something the team can review in a few minutes.

For Gregg, that’s several hours back every week to focus on coaching, customers, and business development instead of spreadsheets. And for the sales team, it’s an easier way to stay connected to the numbers that matter.

About Wesley’s Landscape & Lawncare

A full-service landscape company based in Westfield, Indiana, serving the north Indianapolis area and Hamilton County, Wesley’s Landscape & Lawncare provides landscape design and construction, maintenance, lawn care, and commercial snow and ice services. Wesley’s uses BomData with Aspire to give its sales and operations teams a shared, simple view of how things are tracking.