Real experience. Real operators. Real results.

BomData was built on the belief that margin is created through weekly focus, not more reports.

Why BomData exists

BomData was created after seeing the same pattern repeat across commercial landscaping organizations: the data existed in Aspire, but it wasn’t driving better decisions. Teams were buried in reports, leaders were relying on gut feel, and margin erosion showed up too late to fix.

We believe margin is built through small, consistent course corrections. Not quarterly reviews or complex dashboards.

We built BomData to solve that gap. Not with more dashboards, but with focus, surfacing the few metrics that matter most each week across operations and sales, and making them visible to the people who can actually act.

BomData is designed for teams who want to run tighter weeks, build margin intentionally, and lead with confidence as they scale.

Our team

Melissa Webb

Chief Commerical Officer

Melissa brings an operator’s mindset to BomData, shaped by more than 15 years building and scaling technology businesses across multiple industries. While her background spans procurement, marketing, sales, healthcare, and the green industry, she’s seen the same pattern everywhere: businesses perform better when teams are aligned around clear goals, trusted data, and simple rhythms.

She’s worn nearly every hat inside a company, from product and go-to-market to customer success, giving her a practical understanding of how decisions in one area affect the rest of the business. At BomData, Melissa works closely with customers and the product team, often directly in onboarding, feedback, and iteration, to ensure the platform stays focused on real adoption, not theoretical value.

Matt Lavin

Chief Technology Officer

Matt is a product-minded technologist energized by solving real problems with high-quality software. He focuses deeply on understanding how users actually work, then designs systems that turn complex data into clear, actionable signals.

Rather than chasing trends or adding unnecessary complexity, Matt is committed to continuous improvement: building software teams trust, use weekly, and rely on to make decisions. At BomData, he owns the product end-to-end, ensuring it remains fast, intuitive, and grounded in real operational realities. He builds with long-term reliability in mind, knowing teams depend on BomData to run their week.

Bryan Mours

Advisor

Bryan brings a deep industry perspective to BomData, with a career in landscaping that began in 1995. He has held leadership roles across operations, sales, and technology, most notably as Vice President of Client Services at Aspire, where he worked closely with hundreds of landscaping organizations during implementation and adoption.

His experience gives him strong pattern recognition around what actually works in the field, and what doesn’t. As an advisor at BomData, Bryan actively works with the team and customers to ensure the product and experience stay grounded in the realities of running a commercial landscaping business.

How we work

We build alongside our customers, grounded in how work really gets done. We focus on clarity, weekly habits, and tools teams actually use: not complexity for its own sake. Everything we ship is designed to help leaders act sooner, align their teams, and build margin consistently. That focus is what allows BomData to earn trust, drive adoption, and help teams build margin consistently.

Curious how BomData could work for your team?

The fastest way to get value is a quick conversation. If it makes sense, we can also get you set up right away.

Talk with us